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We believe success is based on building long-term relationships with management teams with whom we share common values

Who We Are

Credo Private Capital was formed to provide small business owners and management teams access to an investment partner that does not have the constraints associated with traditional private equity.  For example, there are no pre-determined investment timelines when working with Credo; we think the best opportunities are situations where companies are operated based on what is best for the business and its customers.

We are not business operators.  We seek opportunities in lower-middle market companies where we can complement management’s existing skillset with our ability to identify and execute strategic add-on acquisition opportunities to create long-term value.  Our role is to support management with input and ensure they have the resources needed to accomplish their goals.  


The principals of Credo have been involved in 30+ transactions comprising $500+ million of invested capital over the last 15 years, consisting of companies ranging in size from $1 million to over $30 million of EBITDA across a wide variety of industries including manufacturing, value-add distribution and business services. 

Who we are
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Credo Private Capital is managed by Adam P. Wise, an investor and board member of privately owned companies with 15+ years’ experience in principal investing and lower middle market mergers and acquisitions.  

Adam has participated in over 30 transactions as a principal investor in the manufacturing, distribution, consumer products, and business services segments.  He has significant expertise in sourcing acquisition opportunities, facilitating due diligence, raising capital, and negotiating transaction documents.  As an active board member of portfolio companies, he has helped management teams with strategy development as well as growth opportunities both organically and through acquisition.   

Born and raised in Michigan, Adam is a graduate of the University of Michigan where he earned BBA, MAcc and MBA degrees.  Before founding Credo, he spent 15 years at Strength Capital Partners, a lower middle market private equity firm, and prior to that he spent 3 years as a CPA in the audit practice at KPMG.  He enjoys world travel and competing in sporting clays tournaments across the United States. 


What We Believe


Being positive and authentic is how we interact with our business partners.


Honesty and integrity are the foundation for every business relationship.


Open and straightforward communication is paramount even when it means delivering disappointing news.


Taking ownership and being responsible is key.  When we commit to do something, we own the outcome. 


Better outcomes result from collaborative relationships, and success is more fun when had as part of a team.

Investment guidelines

Investment Guidelines



EBITDA of at least $2 million



Focused on companies located in the greater Midwest, but will venture further for the right opportunity





Business/Industrial Services




We prefer supporting existing management teams or situations with limited management transition.


Investment Structure

Control Investments


Not Considered




Oil/gas focused companies

Our Clients

Current Portfolio


Novi, MI


Construction Services

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Tuff Turf Molebusters

Grand Rapids, MI


Lawn Care / Pest Control

Smede-Son Steel & Supply

Detroit, MI


Building Products

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Friendship Brick & Stone

Detroit, MI


Building Products

Historical Experience

The principals of Credo has been involved in 30+ transactions comprising $500+ million of invested equity capital over the last 15 years.  The companies below are a representative sample of prior experience.    

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Propane Services

Taylor, MI


Propane Gas Distributor

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Inland Pipe Rehabilitation

Conyers, GA


Municipal sewer pipe maintenance provider


WoodWick Candles

Lynchburg, VA


Manufacturer and marketer of premium home fragrance products

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Give ‘Em A Brake Safety

Grandville, MI


Traffic control/safety products and services

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ARCH Global Precision

Bloomfield Hills, MI


Manufacturer of  precision metal components and industrial cutting tools


Postle Aluminum

Elkhart, IN


Manufacturer and distributor of extruded aluminum components

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400 West Maple Road, Suite 160, Birmingham, MI 48009

We will be in touch shortly

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